Letting go

To be able to go with the new creativity, we need to let go of our inflexible beliefs, stubborn reason and repetitious behavior. This is the time of changes and we need to find our own flow.

This goes for personal as well as corporate evolution.

Acting without expectations of personal gain will be the way to creative success. Projects that comes from scheming for profit will due to old reason lack the necessary edge to attract the modern human.
Heartful and generous doings that generates its own momentum naturally attracts and surprises.

This is very visible in communication and advertising. The modern human can not be attracted with the same methods that has been used before. Notice how advertising finds new ways.

Letting go is about giving up control to gain growth and knowledge. Corporate leadership that clings to "the old model" based on distrust and control will not be able to stay competitive compared to the ones that embrace the new approach with trust and creativity.